Synopsis: Many professionals are forced to work as independent entrepreneurs due to circumstances. That they are skilled in their field is beyond doubt, but doing business is a profession that places different demands on a person. Without proper preparation, success often remains a dot on the horizon. Most small companies are therefore killed in the first three years or lead to a vulnerable existence in the margins. The most important reason: a recruitment story and a ditto offer is lacking and the necessary creativity and innovation in the business field are a neglected child.
From a holistic perspective on marketing, communication and entrepreneurship, BE GOOD AND SHOW IT – step by step – answers to timeless questions. And makes it a sustainable manual and companion, which places the definition of success in a different light. Brand thinking becomes connected with philosophical and ancient wisdom and thus forms a context that does not shy away from the personal anecdote. The reader is shown the way – in a compelling and intriguing manner – and also encourages by frank and inspiring interviews with fellow entrepreneurs.
This book shows hidden sides of entrepreneurial doing and letting, you learn to listen to yourself better, and find answers with which you can really show what you are worth.